Monday, January 4, 2010
Ramping up Sales in A Bad Economy
While no economist can even begin to forecast what tomorrow will be like for retail specialty coffee businesses, you have it within YOUR CONTROL to make immediate changes. Act today in major value menu pairings and overall menu/pricing strategies. Start really promoting whole bean coffee for no more than 8.99 for a 3/4 ounce blends and 12.99 for select origin coffees. Most importantly….your attitude will determine your success. A positive attitude and positive proactive thoughts will produce positive results.
Tuesday, December 29, 2009
New In January!
DaVinci Chocolate and White Chocolate Powders!
Save up to $10.00 when you order DaVinci Chocolate Powders (25lb boxes) in January!
Order with your Customer Service Representative, and save this New Year!
Save up to $10.00 when you order DaVinci Chocolate Powders (25lb boxes) in January!
Order with your Customer Service Representative, and save this New Year!
Monday, December 28, 2009
Marketing Corner by Lon LaFlamme
Great new book by Jay Abraham titled the Sticking Point Solution-
9 ways to move your business from stagnation to stunning growth in tough economic times. Step out side the retail coffee industry for ideas and inspiration. One of my favorite points in the book is "you are a professional consultant, not a salesperson. Focus on the customer's needs, not just the order."
9 ways to move your business from stagnation to stunning growth in tough economic times. Step out side the retail coffee industry for ideas and inspiration. One of my favorite points in the book is "you are a professional consultant, not a salesperson. Focus on the customer's needs, not just the order."
Wednesday, December 23, 2009
Holiday Gift Baskets: A Perfect Gift for Your Coffee Lover
PRICING:
Small - $19.95
Medium - $29.95
Large - $49.95
Small - $19.95
Medium - $29.95
Large - $49.95
Give us a call today at 1-800-234-5282 for more info!
Monday, December 21, 2009
Marketing Corner/ Wired on Coffee by Lon LaFlamme
COFFEE HOUSE UNDER SIEGE
You can't turn to just about any TV, internet or printed page and not read tips about how to spend a little to save a lot…starting with becoming your own home coffee house.
In the Dec. 13 issue of Parade Magazine is just one of hundreds of "tips to save" columns. It reads as follows:
Coffeemaker and thermos:
Skip the local coffee house all together and start your own java joint in your kitchen. When it comes to a sturdy coffeemaker, spending $40.00 to $50.00 will get you the best bang for the buck for a great cup of coffee. For $15.00 to $20.00 get a thermos that keeps your coffee hot for your office and has a closable spout to avoid spills. You can buy top name coffee beans at the grocery store today (ground or whole) for about $6.00 to $7.00 a pound.
Save $20.00-$40.00 per month
Quest Mailing:
Quest self mailing brochure I just received that went nationwide. Cover is a picture of coffee house coffee cup with the headline: All the buzz. None of the caffeine (which is good for your by the way). Inside brochure headline: Get internet digital TV and phone for….
ABOUT AS MUCH AS YOUR DAILY LATTE.
Yes, we are under siege, but stay tuned to this weekly blog update and www.dillanos.com on how to fight your way to a solid bottom line in today's battle for the dollar.
You can't turn to just about any TV, internet or printed page and not read tips about how to spend a little to save a lot…starting with becoming your own home coffee house.
In the Dec. 13 issue of Parade Magazine is just one of hundreds of "tips to save" columns. It reads as follows:
Coffeemaker and thermos:
Skip the local coffee house all together and start your own java joint in your kitchen. When it comes to a sturdy coffeemaker, spending $40.00 to $50.00 will get you the best bang for the buck for a great cup of coffee. For $15.00 to $20.00 get a thermos that keeps your coffee hot for your office and has a closable spout to avoid spills. You can buy top name coffee beans at the grocery store today (ground or whole) for about $6.00 to $7.00 a pound.
Save $20.00-$40.00 per month
Quest Mailing:
Quest self mailing brochure I just received that went nationwide. Cover is a picture of coffee house coffee cup with the headline: All the buzz. None of the caffeine (which is good for your by the way). Inside brochure headline: Get internet digital TV and phone for….
ABOUT AS MUCH AS YOUR DAILY LATTE.
Yes, we are under siege, but stay tuned to this weekly blog update and www.dillanos.com on how to fight your way to a solid bottom line in today's battle for the dollar.
Friday, December 18, 2009
It’s all in the description by Phil Beattie
What do you look for when you buy something? It starts with eye-catching colors, maybe a cool name, but inevitably, if you’re like me, you will look for a product description. With coffee and food items, the description of what it tastes like is crucial to peaking someone’s curiosity and desire to taste the product.
But how many times can you hear the descriptions sweet, smooth, and rich before you grow numb to them. It is important to keep you vocabulary of descriptive words expansive and interesting. There are a lot of great descriptors that can be found in coffees sister industries beer and wine, but to really get creative try looking at completely unrelated industries.
Take for example the audio industry, research high end speakers and you may find words like clarity, full spectrum, and definition. All good descriptor words that when added to a coffee description can add dimensionality (another good descriptor from the speaker industry).
So get creative when thinking of how to describe your favorite coffee, you’ll find helpful words in some of the strangest places.
But how many times can you hear the descriptions sweet, smooth, and rich before you grow numb to them. It is important to keep you vocabulary of descriptive words expansive and interesting. There are a lot of great descriptors that can be found in coffees sister industries beer and wine, but to really get creative try looking at completely unrelated industries.
Take for example the audio industry, research high end speakers and you may find words like clarity, full spectrum, and definition. All good descriptor words that when added to a coffee description can add dimensionality (another good descriptor from the speaker industry).
So get creative when thinking of how to describe your favorite coffee, you’ll find helpful words in some of the strangest places.
Wednesday, December 9, 2009
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